In e-commerce, it is not only the purchase itself that matters, but also what the customer experiences after the order is delivered. It is precisely at this moment that space is created for communication that does not feel intrusive, but instead naturally follows the shopping experience. If the package contains well-prepared content, it becomes more than just another inserted material — it creates meaningful space for brands that want to reach the customer at the right moment.
OBK Spring is the spring edition of the seasonal coupon catalog, bringing together client offers in one clear and well-structured format. The current edition features brands such as Astratex, VUCH, Nejbaby, Krmiva, Sexshop51, Ohůsky, Trnkárna, Marimex, Leifheit, Breno, and Bloom Robbins. The result is a diverse mix of segments that brings customers both inspiration and a tangible benefit.
Why this format works
The coupon catalog is an excellent tool for reaching a broad online audience at a cost of less than CZK 0.3 per customer. At the same time, it reaches the customer inside the package at the moment when it has their attention. It is not traditional advertising, but rather an offer delivered in the natural context of parcel delivery. This gives brands the opportunity to become part of the customer experience in a more subtle, relevant, and engaging way than in an overcrowded online space.
The important role of partners
OBK Spring also stands on a strong partner network. Thanks to these partners, the catalog reaches customers across the e-commerce environment and gains real distribution impact. Partners therefore represent not only the point of insertion, but also an important part of the entire model that connects brands with relevant audiences.
Added value for e-shops and brands
For partners, OBK Spring is a format that expands the package content with additional value for the customer. For brands, it is an opportunity to connect with customers at a moment when they are open to noticing an offer, a discount, or new inspiration.
OBK Spring therefore shows that a package does not have to be just the end of a purchase. It can also become the beginning of further communication between the brand and the customer.
