Data confirms that online shopping is now a natural part of consumer behaviour in the Czech Republic. In 2025, 76.2% of people aged 16 and over in Czechia shopped online in the previous 12 months, and 68.5% did so in the previous 3 months. Czech e-commerce also reached a turnover of CZK 206 billion in 2025, growing by 6% year-on-year.
Most brands focus on how to reach customers before the purchase. However, hidden potential often remains untapped after the purchase – at the moment when the customer receives and opens their package. This is exactly where insert marketing can work as one of the most underestimated channels in e-commerce: supporting acquisition, loyalty and brand differentiation.
Premium Insert Format by BALÍK PLUS
BALÍK PLUS allows beauty and fashion brands to reach customers directly through packages sent by selected e-commerce partners. Not in the form of a standard leaflet, but through an elegantly designed voucher placed inside a branded envelope from the beauty or fashion segment.
The result is a compact and visually clean format that feels refined, valuable and naturally fits into the shopping moment.
In the Czech Republic, we can implement this format in cooperation with significant partners from the beauty and fashion segment. This means the brand does not enter the advertising clutter, but reaches the customer directly inside the package – at the moment when the customer gives it natural attention.
Why Does It Work Especially Well in Beauty and Fashion?
Beauty and fashion are segments built on emotion, discovery and impulse.
Customers are open to new brands, discounts, collections, product launches and recommendations. When they receive a relevant voucher directly in the package, they do not perceive it as just another online advertisement. They see it as something physical, specific and available at the right moment.
A well-designed insert can support:
- first purchase,
- repeat purchase,
- e-shop visits,
- use of a discount code,
- introduction of a new collection or product,
- connection between offline contact and online action.
A Voucher in a Package Has One Major Advantage
Customers do not skip it as easily as a banner, pop-up or online ad. They discover it at the moment when they open their order and truly notice what is inside the package.
If the voucher offers a clear benefit, it can naturally support the next step – visiting the e-shop, using a discount code, making a first purchase or returning to the brand.
Who Is This Format Suitable For?
The premium insert format is suitable for beauty and fashion brands that want to reach new customers, support sales, introduce a product launch or get their offer directly into the hands of online shoppers.
If your brand is looking for a way to reach customers at a moment when they are giving real attention, we will be happy to show you the possibilities of the premium insert format by BALÍK PLUS. Write to us and we can discuss which format could make sense for your brand.
