Business model

The BALÍK PLUS network consists of large, medium and small online stores. Currently, we distribute through delivery partners with more than 400,000 advertising attachments each month. For registered senders, the insertion of attachments is an attractive way to reduce costs while giving added value to customers.

Sieť BALÍK PLUS

The client

defines the target audience
and campaign objectives

BALÍK PLUS

delivers advertising attachments to shipping partners and monitors network forwarding

Online shops

insert advertising attachments
in their packages

Buyers

enjoy a positive shopping experience with advertising attachments and use
special offers

By combining volumes of online shop packages into a single network benefits everyone – web shops can earn through advertising attachments located in their packages while offering added value to customers; clients have the opportunity to reach a selected target group consisting of active online buyers targeted by category, in relevant volumes.

Membership in the network

The BALÍK PLUS network membership is non-binding and completely free. The supply of advertising attachments in your specified location is free. We have created an application that will also allow us to keep track of all realized deposits in packets while keeping your administrative load to a minimum.

System of remuneration

The provision system is clear and transparent. The provision amount for each insertion is always communicated before you start inserting advertising attachments into packages. You can now permanently and reliably plan your revenue from the sale of your parcel capacities.

Samples of Products

In the case of inserted product samples, you combine 2 benefits: Your additional revenue from provision + higher customer satisfaction. Your customers will receive a free promotional product from other vendors you have inserted (e.g. accompanied by samples of coffee or cosmetic product).

Recent Posts

Stoklasa, more than a hundred pleasures

Stoklasa brings seasonal inspiration to creative people as well as creative ideas for the home. In order to stabilize the leading position in the Czech market and strengthen the STOKLASA brand awareness in the Slovak, Polish and Hungarian markets, the company enters the spring campaign with a -20% discount coupon for the entire range.

Through the BALÍK PLUS network and partner e-shops in Slovakia, Poland and Hungary it actively reaches over 250,000 active online buyers. The Spring Offline Bonus Catalog, whose Stoklasa voucher is part of, brings a discount on the purchase of creative supplies, beads, textile haberdashery, home decor and other creative creation accessories in www.stoklasa.cz

Last year, Stoklasa implemented an autumn campaign via the BALÍK PLUS network, offering space for the purchase of wonderful Christmas gifts. The spring campaign also wants to address future brides with lots of accessories and decorations not only in traditional white but also in mystical violet colors in different shades.

Thanks to the appropriate segmentation, the voucher addresses clients according to AGE and GENDER as well as the preference of the category FASHION or categories BEAUTY and LIFE STYLE, which is one of the strongest segments and with an interesting return on investment in this period.

The print form of acquisition activity is only one of the channels of the overall marketing strategy of Stoklasa, which will contribute to the acquisition of new customers and strengthen the strategic market position not only in the Czech Republic, but also in Slovakia, Hungary and Poland.

3_vouchers_stoklasa

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