System and benefits

By sending advertising attachments through the BALÍK PLUS network you can acquire new customers by having very low costs.
You can accurately reach your target group by using various selection criteria, e.g. definition of age, gender, product affinity or buyer behavior.

Sieť BALÍK PLUS

The client

defines the target audience
and campaign objectives

BALÍK PLUS

delivers advertising attachments to shipping partners and monitors network forwarding

Online shops

insert advertising attachments
in their packages

Buyers

enjoy a positive shopping experience with advertising attachments and use
special offers

Promotion with advertising attachments gives you a range of advantages:

  • Precise targeting of a defined target group
  • Reaching active online shopping customers
  • Connecting offline and online communication
  • Acquiring new customers
  • Increasing sales and brand awareness
  • Having a form of low cost advertising

Quality Control

All processes and quality of distribution are monitored by a multi-level quality control system.
Partners entering the BALÍK PLUS network are screened based on their reviews within search portals.

Control of Attachment Distribution

  • Mystery and control shopping
  • Document check of sent parcel quantities (e.g. review of courier company invoice or postal documents)

We provide a regular control of attachment distribution by mystery and control shopping or by document check of sent parcel quantities (e.g. review of courier company invoice or postal documents).

Recent Posts

Stoklasa, more than a hundred pleasures

Stoklasa brings seasonal inspiration to creative people as well as creative ideas for the home. In order to stabilize the leading position in the Czech market and strengthen the STOKLASA brand awareness in the Slovak, Polish and Hungarian markets, the company enters the spring campaign with a -20% discount coupon for the entire range.

Through the BALÍK PLUS network and partner e-shops in Slovakia, Poland and Hungary it actively reaches over 250,000 active online buyers. The Spring Offline Bonus Catalog, whose Stoklasa voucher is part of, brings a discount on the purchase of creative supplies, beads, textile haberdashery, home decor and other creative creation accessories in www.stoklasa.cz

Last year, Stoklasa implemented an autumn campaign via the BALÍK PLUS network, offering space for the purchase of wonderful Christmas gifts. The spring campaign also wants to address future brides with lots of accessories and decorations not only in traditional white but also in mystical violet colors in different shades.

Thanks to the appropriate segmentation, the voucher addresses clients according to AGE and GENDER as well as the preference of the category FASHION or categories BEAUTY and LIFE STYLE, which is one of the strongest segments and with an interesting return on investment in this period.

The print form of acquisition activity is only one of the channels of the overall marketing strategy of Stoklasa, which will contribute to the acquisition of new customers and strengthen the strategic market position not only in the Czech Republic, but also in Slovakia, Hungary and Poland.

3_vouchers_stoklasa

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