System and benefits

By sending advertising attachments through the BALÍK PLUS network you can acquire new customers by having very low costs.
You can accurately reach your target group by using various selection criteria, e.g. definition of age, gender, product affinity or buyer behavior.

Sieť BALÍK PLUS

The client

defines the target audience
and campaign objectives

BALÍK PLUS

delivers advertising attachments to shipping partners and monitors network forwarding

Online shops

insert advertising attachments
in their packages

Buyers

enjoy a positive shopping experience with advertising attachments and use
special offers

Promotion with advertising attachments gives you a range of advantages:

  • Precise targeting of a defined target group
  • Reaching active online shopping customers
  • Connecting offline and online communication
  • Acquiring new customers
  • Increasing sales and brand awareness
  • Having a form of low cost advertising

Quality Control

All processes and quality of distribution are monitored by a multi-level quality control system.
Partners entering the BALÍK PLUS network are screened based on their reviews within search portals.

Control of Attachment Distribution

  • Mystery and control shopping
  • Document check of sent parcel quantities (e.g. review of courier company invoice or postal documents)

We provide a regular control of attachment distribution by mystery and control shopping or by document check of sent parcel quantities (e.g. review of courier company invoice or postal documents).

Recent Posts

Coupon marketing is not only a tool for online shops

Naturally, at the first sight, Vouchers and voucher codes are associated with a fashion or cosmetic industry, due to their largest number on the market. But BALÍK PLUS campaigns, in which the advertising materials are inserted to the packages and distributed through a specially created network of online partners, are not exclusively dedicated to e-shops specializing in fashion, footwear or cosmetics.  This marketing channel may also be used by websites of all kinds. The best example of this is the recent cooperation between polish-brand BALÍK PLUS and Booking.com.

booking2

Booking.com for 23 years has offered a constantly growing database of hotels and apartments to spend the night. Customers also benefit from flight bookings, car rentals, and airport transfers. Today, the company has offices in 70 countries and its website is adapted to 43 languages, which undoubtedly proves its international success.

However, the company’s global position is not a reason to stop marketing activities. On the contrary, they should be planned and successfully repeated. In April 2019, Booking.com began working with the Polish subsidiary of BALÍK PLUS to create a campaign to attract new customers and promote the brand image in Poland. A coupon with an attractive form of money back promotion has been distributed. Customers who booked accommodation on Booking.com using a special line could receive up to 100PLN  or refund after their stay.

booking1b

The results of this campaign were extremely positive and therefore it was decided to cooperate in another promotional campaign, not only in Poland but also in the Czech Republic. We are convinced that this further cooperation between BALÍK PLUS and Booking.com will be successful!

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