Product Portfolio

BALÍK PLUS is a marketing tool used for sending targeted and effective advertising attachments and samples to Slovak and Czech online shoppers. By using this form of advertising you can acquire new customers and build the loyalty of existing customers.

Based on several selection criteria you can exactly reach your target group, whether you select it by age, gender, preferred product or shopping habits.

As part of our product portfolio, we offer several concepts.

 

Balík Plus 1
  • Attachment of DL size (210 x 100 mm) for one partner
  • Possible segmentation by product category or shipping partners, as well as by demographic characteristics of buyers (age, sex, shopping habits)
  • Product includes print production and insertion of advertising attachments
Balík Plus 2
  • Two partners share one attachment of DL size (210 x 100 mm)
  • Possible segmentation by product category (lifestyle, media, technology)
  • Product includes print production and insertion of advertising attachments
Balík Plus Extra
  • Attachment of one partner for the insertion of any kind of attachment – leaflets, brochures, catalogues
  • Possible segmentation by product category or shipping partners, as well as by demographic characteristics of buyers (age, sex, shopping habits)
Balík Plus Sampling
  • Attachment product samples, testers or products into packets of online shopping customers
  • Communication support by active on-line campaigns through the banners, newsletters, articles, competitions and social sites with the possibility of specific segmentation.
Balík Plus LOYALITY
  • Loyality program for online stores by Thank You notes for purchase
  • Cover with individual graphic content to say thank you to customer, to brand presentation and product presentation by the cover inserted into packages
  • Size: 240 x 224 mm (folded 120 x 224 mm)
  • Product incluces print production

OFFLINE BONUS KATALÓG

Recent Posts

Stoklasa, more than a hundred pleasures

Stoklasa brings seasonal inspiration to creative people as well as creative ideas for the home. In order to stabilize the leading position in the Czech market and strengthen the STOKLASA brand awareness in the Slovak, Polish and Hungarian markets, the company enters the spring campaign with a -20% discount coupon for the entire range.

Through the BALÍK PLUS network and partner e-shops in Slovakia, Poland and Hungary it actively reaches over 250,000 active online buyers. The Spring Offline Bonus Catalog, whose Stoklasa voucher is part of, brings a discount on the purchase of creative supplies, beads, textile haberdashery, home decor and other creative creation accessories in www.stoklasa.cz

Last year, Stoklasa implemented an autumn campaign via the BALÍK PLUS network, offering space for the purchase of wonderful Christmas gifts. The spring campaign also wants to address future brides with lots of accessories and decorations not only in traditional white but also in mystical violet colors in different shades.

Thanks to the appropriate segmentation, the voucher addresses clients according to AGE and GENDER as well as the preference of the category FASHION or categories BEAUTY and LIFE STYLE, which is one of the strongest segments and with an interesting return on investment in this period.

The print form of acquisition activity is only one of the channels of the overall marketing strategy of Stoklasa, which will contribute to the acquisition of new customers and strengthen the strategic market position not only in the Czech Republic, but also in Slovakia, Hungary and Poland.

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