Product Portfolio

BALÍK PLUS is a marketing tool used for sending targeted and effective advertising attachments and samples to Slovak and Czech online shoppers. By using this form of advertising you can acquire new customers and build the loyalty of existing customers.

Based on several selection criteria you can exactly reach your target group, whether you select it by age, gender, preferred product or shopping habits.

As part of our product portfolio, we offer several concepts.

 

Balík Plus 1
  • Attachment of DL size (210 x 100 mm) for one partner
  • Possible segmentation by product category or shipping partners, as well as by demographic characteristics of buyers (age, sex, shopping habits)
  • Product includes print production and insertion of advertising attachments
Balík Plus 2
  • Two partners share one attachment of DL size (210 x 100 mm)
  • Possible segmentation by product category (lifestyle, media, technology)
  • Product includes print production and insertion of advertising attachments
Balík Plus Extra
  • Attachment of one partner for the insertion of any kind of attachment – leaflets, brochures, catalogues
  • Possible segmentation by product category or shipping partners, as well as by demographic characteristics of buyers (age, sex, shopping habits)
Balík Plus Sampling
  • Attachment product samples, testers or products into packets of online shopping customers
  • Communication support by active on-line campaigns through the banners, newsletters, articles, competitions and social sites with the possibility of specific segmentation.
Balík Plus LOYALITY
  • Loyality program for online stores by Thank You notes for purchase
  • Cover with individual graphic content to say thank you to customer, to brand presentation and product presentation by the cover inserted into packages
  • Size: 240 x 224 mm (folded 120 x 224 mm)
  • Product incluces print production

OFFLINE BONUS KATALÓG

Recent Posts

Coupon marketing is not only a tool for online shops

Naturally, at the first sight, Vouchers and voucher codes are associated with a fashion or cosmetic industry, due to their largest number on the market. But BALÍK PLUS campaigns, in which the advertising materials are inserted to the packages and distributed through a specially created network of online partners, are not exclusively dedicated to e-shops specializing in fashion, footwear or cosmetics.  This marketing channel may also be used by websites of all kinds. The best example of this is the recent cooperation between polish-brand BALÍK PLUS and Booking.com.

booking2

Booking.com for 23 years has offered a constantly growing database of hotels and apartments to spend the night. Customers also benefit from flight bookings, car rentals, and airport transfers. Today, the company has offices in 70 countries and its website is adapted to 43 languages, which undoubtedly proves its international success.

However, the company’s global position is not a reason to stop marketing activities. On the contrary, they should be planned and successfully repeated. In April 2019, Booking.com began working with the Polish subsidiary of BALÍK PLUS to create a campaign to attract new customers and promote the brand image in Poland. A coupon with an attractive form of money back promotion has been distributed. Customers who booked accommodation on Booking.com using a special line could receive up to 100PLN  or refund after their stay.

booking1b

The results of this campaign were extremely positive and therefore it was decided to cooperate in another promotional campaign, not only in Poland but also in the Czech Republic. We are convinced that this further cooperation between BALÍK PLUS and Booking.com will be successful!

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