Options of chosing target groups

1.By placing your advertising attachments in packages of the BALÍK PLUS network, we offer very precisely targeted communication to your target group based on several criteria. Selection can be implemented according to the type of potential customers (for example, women aged 45 years), by product groups (e.g. beauty and lifestyle), or the online shop where you want to insert (e.g. notino.cz).

Segmentation by Shopper Characteristics

1. AGE

  • 1. As an online shopper
  • Younger than 30 years
  • 30-45 years
  • 45 years and older

2. GENDER

  • 1. As an online shopper
  • Male
  • Female

PRODUCT
FEATURES

3.

  • 1. As an online shopper
  • Branded products
  • Luxury products

SHOPPING
AREA

4.

  • 1. As an online shopper
  • From Prague

 

Segmentation by Product Affinity

1. LIFESTYLE

  • 1. FASHION
  • Women’s clothing
  • Men’s clothing
  • Shoes
  • Watches and jewelry
  • Fashion accessories
  • 1. BEAUTY AND LIFESTYLE
  • Beauty and cosmetics
  • Health and wellness
  • Sport and leisure
  • Food and beverage
  • Traveling and tickets
  • 1. HOUSE AND GARDEN
  • Home appliances
  • Furniture and living
  • Drugstore goods
  • Garden
  • DIY
  • 1. FAMILY
  • Babies
  • Toys
  • Children’s clothing
  • Children goods

2. HOBBY

  • 1. MEDIA
  • Books
  • Movies and music
  • Computer and video games
  • 1. HOBBY
  • Animal world
  • Gifts
  • Other hobby
  • 1. COLLECTING
  • Coins and stamps
  • Model construction
  • Antiques and art

3. TECHNOLOGY

  • 1. TECHNOLOGY
  • TV, audio and electronics
  • Computers and software
  • Mobile phones and GPS
  • Cameras and camcorders
  • 1. AUTO-MOTO
  • Tires
  • Auto-Moto accessories

4. BUSINESS

  • 1. BUSINESS
  • Promotional items
  • Office supplies
  • Gastro
  • B2B

 

Segmentation by Shipping Partners

Within the “BALÍK PLUS extra” product we even offer an insertion only in packages of specific partners.

Recent Posts

MÖBELIX – the best for your home

Möbelix is one of the largest retailers of furniture and home accessories in Slovakia, the Czech Republic and Hungary. It offers not only a choice of wide range and variations of furniture and home accessories, but also various tricks, tips and trends to seasonally adjust and enhance the home.

Through the BALIK PLUS partner-eshops network in Slovakia and the Czech Republic, Möbelix has been communicating long-term campaigns to the actively e-shops visitors – “buyers” more than 3 years. This year Möbelix launched an exclusive Voucher with discount upto 20% to all range of products at moebelix.cz. It was inserted to more than 500,000 packages in Slovakia and approximately 750,000 packages in Czech.

Voucher Moebelix.cz in BALIKPLUS e-shop net

Carefully set segmentation narrowed target group to Women aged in all categories with interests to FASHION, BEAUTY&LIFESTYLE, HOME&FAMILY.

This printing-form of advertising is only one of many channels in MÖBELIX´s marketing strategy. It effectively reaching the new customers as well as promoting special events. On the other hand it helps powered market leadership not only in Slovakia, Czech Republic, Hungary, but also in domestic Austria´s market.

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