Options of chosing target groups

1.By placing your advertising attachments in packages of the BALÍK PLUS network, we offer very precisely targeted communication to your target group based on several criteria. Selection can be implemented according to the type of potential customers (for example, women aged 45 years), by product groups (e.g. beauty and lifestyle), or the online shop where you want to insert (e.g. notino.cz).

Segmentation by Shopper Characteristics

1. AGE

  • 1. As an online shopper
  • Younger than 30 years
  • 30-45 years
  • 45 years and older

2. GENDER

  • 1. As an online shopper
  • Male
  • Female

PRODUCT
FEATURES

3.

  • 1. As an online shopper
  • Branded products
  • Luxury products

SHOPPING
AREA

4.

  • 1. As an online shopper
  • From Prague

 

Segmentation by Product Affinity

1. LIFESTYLE

  • 1. FASHION
  • Women’s clothing
  • Men’s clothing
  • Shoes
  • Watches and jewelry
  • Fashion accessories
  • 1. BEAUTY AND LIFESTYLE
  • Beauty and cosmetics
  • Health and wellness
  • Sport and leisure
  • Food and beverage
  • Traveling and tickets
  • 1. HOUSE AND GARDEN
  • Home appliances
  • Furniture and living
  • Drugstore goods
  • Garden
  • DIY
  • 1. FAMILY
  • Babies
  • Toys
  • Children’s clothing
  • Children goods

2. HOBBY

  • 1. MEDIA
  • Books
  • Movies and music
  • Computer and video games
  • 1. HOBBY
  • Animal world
  • Gifts
  • Other hobby
  • 1. COLLECTING
  • Coins and stamps
  • Model construction
  • Antiques and art

3. TECHNOLOGY

  • 1. TECHNOLOGY
  • TV, audio and electronics
  • Computers and software
  • Mobile phones and GPS
  • Cameras and camcorders
  • 1. AUTO-MOTO
  • Tires
  • Auto-Moto accessories

4. BUSINESS

  • 1. BUSINESS
  • Promotional items
  • Office supplies
  • Gastro
  • B2B

 

Segmentation by Shipping Partners

Within the “BALÍK PLUS extra” product we even offer an insertion only in packages of specific partners.

Recent Posts

Beauty care with big players

Media Markt and Yves Rocher, famous e-shoping brands on the Hungarian market, in the first half of this year combined their exclusive discount codes and created a coupon with synergy effect: Beauty care – available to every woman.

The campaign was aimed at enhancing online sales and the Exclusive discount coupon for beauty (BALIK PLUS 2) was chosen as a communication tool. Yves Rocher offered a potential online buyer a discount of 4500 Ft for the purchase of French cosmetics, and on the other side Media Markt, one of Hungary’s largest electronics retailers, took advantage of a 15% discount when purchasing Philips personal care products and free shipping. The one-month acquisition campaign aimed primarily at female audiences has 13brought its results.

In life, beauty plays an important role, to a greater or lesser extent, whether men or women. Everyone takes care of their livery and that motivates them to buy.

voucher_media-marketvoucher_-yves-rocher1

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