Options of chosing target groups

1.By placing your advertising attachments in packages of the BALÍK PLUS network, we offer very precisely targeted communication to your target group based on several criteria. Selection can be implemented according to the type of potential customers (for example, women aged 45 years), by product groups (e.g. beauty and lifestyle), or the online shop where you want to insert (e.g. notino.cz).

Segmentation by Shopper Characteristics

1. AGE

  • 1. As an online shopper
  • Younger than 30 years
  • 30-45 years
  • 45 years and older

2. GENDER

  • 1. As an online shopper
  • Male
  • Female

PRODUCT
FEATURES

3.

  • 1. As an online shopper
  • Branded products
  • Luxury products

SHOPPING
AREA

4.

  • 1. As an online shopper
  • From Prague

 

Segmentation by Product Affinity

1. LIFESTYLE

  • 1. FASHION
  • Women’s clothing
  • Men’s clothing
  • Shoes
  • Watches and jewelry
  • Fashion accessories
  • 1. BEAUTY AND LIFESTYLE
  • Beauty and cosmetics
  • Health and wellness
  • Sport and leisure
  • Food and beverage
  • Traveling and tickets
  • 1. HOUSE AND GARDEN
  • Home appliances
  • Furniture and living
  • Drugstore goods
  • Garden
  • DIY
  • 1. FAMILY
  • Babies
  • Toys
  • Children’s clothing
  • Children goods

2. HOBBY

  • 1. MEDIA
  • Books
  • Movies and music
  • Computer and video games
  • 1. HOBBY
  • Animal world
  • Gifts
  • Other hobby
  • 1. COLLECTING
  • Coins and stamps
  • Model construction
  • Antiques and art

3. TECHNOLOGY

  • 1. TECHNOLOGY
  • TV, audio and electronics
  • Computers and software
  • Mobile phones and GPS
  • Cameras and camcorders
  • 1. AUTO-MOTO
  • Tires
  • Auto-Moto accessories

4. BUSINESS

  • 1. BUSINESS
  • Promotional items
  • Office supplies
  • Gastro
  • B2B

 

Segmentation by Shipping Partners

Within the “BALÍK PLUS extra” product we even offer an insertion only in packages of specific partners.

Recent Posts

Stoklasa, more than a hundred pleasures

Stoklasa brings seasonal inspiration to creative people as well as creative ideas for the home. In order to stabilize the leading position in the Czech market and strengthen the STOKLASA brand awareness in the Slovak, Polish and Hungarian markets, the company enters the spring campaign with a -20% discount coupon for the entire range.

Through the BALÍK PLUS network and partner e-shops in Slovakia, Poland and Hungary it actively reaches over 250,000 active online buyers. The Spring Offline Bonus Catalog, whose Stoklasa voucher is part of, brings a discount on the purchase of creative supplies, beads, textile haberdashery, home decor and other creative creation accessories in www.stoklasa.cz

Last year, Stoklasa implemented an autumn campaign via the BALÍK PLUS network, offering space for the purchase of wonderful Christmas gifts. The spring campaign also wants to address future brides with lots of accessories and decorations not only in traditional white but also in mystical violet colors in different shades.

Thanks to the appropriate segmentation, the voucher addresses clients according to AGE and GENDER as well as the preference of the category FASHION or categories BEAUTY and LIFE STYLE, which is one of the strongest segments and with an interesting return on investment in this period.

The print form of acquisition activity is only one of the channels of the overall marketing strategy of Stoklasa, which will contribute to the acquisition of new customers and strengthen the strategic market position not only in the Czech Republic, but also in Slovakia, Hungary and Poland.

3_vouchers_stoklasa

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