Bonus catalogue

Advertising Marketing Concept designed for non-competitive clients, presenting in the form of a 12-page coupon catalog. A marketing tool offers the advantageous ratio between high interference and the cost of reaching a single customer.

  • Direct Reach of potential and existing online customers
  • Individual client visualization on the one page – distribution directly in the online storie´s packages
  • Dominating segment: WOMEN as an online shopping customer
  • Advertiser’s exclusivity guarantee within the segment, with the promotion of the logo on the title page

 

TECHNICAL SPECIFICATIONS

Catalog dimmensions: 190 x 93 mm or 145 x 145 mm
Paper:  90 – 115 ONM
Weight: 10 g – 15 g
Binding type: V1 or V2

A front cover is an image page with a list of logos each advertiser in related edition.

 

CATALOGUE LADIES CZ

Registration for the next editation is already running!

LADIES CZ 3
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LADIES CZ 1
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LADIES CZ 2
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LADIES CZ 3
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Stoklasa, more than a hundred pleasures

Stoklasa brings seasonal inspiration to creative people as well as creative ideas for the home. In order to stabilize the leading position in the Czech market and strengthen the STOKLASA brand awareness in the Slovak, Polish and Hungarian markets, the company enters the spring campaign with a -20% discount coupon for the entire range.

Through the BALÍK PLUS network and partner e-shops in Slovakia, Poland and Hungary it actively reaches over 250,000 active online buyers. The Spring Offline Bonus Catalog, whose Stoklasa voucher is part of, brings a discount on the purchase of creative supplies, beads, textile haberdashery, home decor and other creative creation accessories in www.stoklasa.cz

Last year, Stoklasa implemented an autumn campaign via the BALÍK PLUS network, offering space for the purchase of wonderful Christmas gifts. The spring campaign also wants to address future brides with lots of accessories and decorations not only in traditional white but also in mystical violet colors in different shades.

Thanks to the appropriate segmentation, the voucher addresses clients according to AGE and GENDER as well as the preference of the category FASHION or categories BEAUTY and LIFE STYLE, which is one of the strongest segments and with an interesting return on investment in this period.

The print form of acquisition activity is only one of the channels of the overall marketing strategy of Stoklasa, which will contribute to the acquisition of new customers and strengthen the strategic market position not only in the Czech Republic, but also in Slovakia, Hungary and Poland.

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