Editorial plan

Offline bonus catalogue – CZ 2019

Offline bonus katalóg

 

Product Total copies /pc./ Acceptance of orders
until
Graphic materials to be supplied
until
Distribution of the catalogues
till
Distribution of the catalogues
until
Validity of the catalogues
until
LADIES CZ 1 (Easter)
(březen – duben)
160 000 04.02.2020 05.02.2020 03.03.2020 12.04.2020 6 weeks
LADIES CZ 2 (Spring)
(duben – květen)
160 000 17.03.2020 18.03.2020 14.04.2020 24.05.2020 6 weeks
LADIES CZ 3 (Summer)
(květen – červenec)
160 000 24.04.2020 27.04.2020 26.05.2020 05.07.2020 6 weeks
LADIES CZ 4 (Autumn)
(září – říjen)
160 000 12.08.2020 14.08.2020 15.09.2020 25.10.2020 6 weeks
LADIES CZ 5 (Autumn 2)
(září – říjen)
160 000 12.08.2020 14.08.2020 15.09.2020 25.10.2020 6 weeks
LADIES CZ 6 (Winter)
(říjen – prosinec)
200 000 23.09.2020 24.09.2020 27.10.2020 06.12.2020 6 weeks
LADIES CZ 7 (Winter 2)
(říjen – prosinec)
200 000 23.09.2020 24.09.2020 27.10.2020 06.12.2020 6 weeks
Recent Posts

Coupon marketing is not only a tool for online shops

Naturally, at the first sight, Vouchers and voucher codes are associated with a fashion or cosmetic industry, due to their largest number on the market. But BALÍK PLUS campaigns, in which the advertising materials are inserted to the packages and distributed through a specially created network of online partners, are not exclusively dedicated to e-shops specializing in fashion, footwear or cosmetics.  This marketing channel may also be used by websites of all kinds. The best example of this is the recent cooperation between polish-brand BALÍK PLUS and Booking.com.

booking2

Booking.com for 23 years has offered a constantly growing database of hotels and apartments to spend the night. Customers also benefit from flight bookings, car rentals, and airport transfers. Today, the company has offices in 70 countries and its website is adapted to 43 languages, which undoubtedly proves its international success.

However, the company’s global position is not a reason to stop marketing activities. On the contrary, they should be planned and successfully repeated. In April 2019, Booking.com began working with the Polish subsidiary of BALÍK PLUS to create a campaign to attract new customers and promote the brand image in Poland. A coupon with an attractive form of money back promotion has been distributed. Customers who booked accommodation on Booking.com using a special line could receive up to 100PLN  or refund after their stay.

booking1b

The results of this campaign were extremely positive and therefore it was decided to cooperate in another promotional campaign, not only in Poland but also in the Czech Republic. We are convinced that this further cooperation between BALÍK PLUS and Booking.com will be successful!

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