Editorial plan

Offline bonus catalogue – CZ 2019

Offline bonus katalóg

 

Product Total copies /pc./ Acceptance of orders
until
Graphic materials to be supplied
until
Distribution of the catalogues
till
Distribution of the catalogues
until
Validity of the catalogues
until
LADIES CZ 1
(January – February)
120 000 15.02.2019 18.02.2019 06.03.2019 05.03.2019  30.06.2019
LADIES CZ 2
(April – May)
160 000 08.03.2018 11.03.2019 02.04.2019 12.05.2019 31.07.2019
LADIES CZ 3
(October – November)
160 000 04.09.2019 053.09.2019 01.10.2019 10.11.2019 31.12.2019
LADIES CZ 4
(October – November)
160 000 04.09.2019 05.09.2019 01.10.2019 10.11.2019 31.12.2019
LADIES CZ 5
(November – December)
200 000 03.10.2019 04.10.2019 29.10.2019 08.12.2019  28.02.2020
Recent Posts

Stoklasa, more than a hundred pleasures

Stoklasa brings seasonal inspiration to creative people as well as creative ideas for the home. In order to stabilize the leading position in the Czech market and strengthen the STOKLASA brand awareness in the Slovak, Polish and Hungarian markets, the company enters the spring campaign with a -20% discount coupon for the entire range.

Through the BALÍK PLUS network and partner e-shops in Slovakia, Poland and Hungary it actively reaches over 250,000 active online buyers. The Spring Offline Bonus Catalog, whose Stoklasa voucher is part of, brings a discount on the purchase of creative supplies, beads, textile haberdashery, home decor and other creative creation accessories in www.stoklasa.cz

Last year, Stoklasa implemented an autumn campaign via the BALÍK PLUS network, offering space for the purchase of wonderful Christmas gifts. The spring campaign also wants to address future brides with lots of accessories and decorations not only in traditional white but also in mystical violet colors in different shades.

Thanks to the appropriate segmentation, the voucher addresses clients according to AGE and GENDER as well as the preference of the category FASHION or categories BEAUTY and LIFE STYLE, which is one of the strongest segments and with an interesting return on investment in this period.

The print form of acquisition activity is only one of the channels of the overall marketing strategy of Stoklasa, which will contribute to the acquisition of new customers and strengthen the strategic market position not only in the Czech Republic, but also in Slovakia, Hungary and Poland.

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