How Vasco Electronics achieved 194% ROI from their campaign?

Campaign in numbersCampaign in numbers

About the campaign:

• Campaign Type: acquisition-brand campaign
• Scope: Slovakia, Czech Republic
• Products: DL Format Discount Coupon (Single side and double sided)
• Network distribution: 6 weeks
• Reach: 200,000 packages
• Audience: active online buyers – women and men aged 18 – 45 years
• Segmentation: Fashion, Beauty and Lifestyle, Household, Media and Hobby, Technology

Acquisition- brand campaign

Campaign goals:

• Acquisition of new customers
• Increase sales from online purchases
• Brand awareness and stronger position on the market
• Increased customer loyalty

Campaign interactivity:

Voucher code -10% for purchase of Vasco translator at their e-shops – vasco-electronics.sk, vasco-electronics.cz

Part 1 of the campaign – Acquisition::

Communication tool: Exclusive vouchers inserted into packages of selected e-shops

Printed discount vouchers lead to maximum result when it comes to acquisition campaigns. With the right segmentation we could´ve target only precisely selected group and gain and activate new customers.

 Benefits of acquisition campaign:

• Possibility to select precise target group
• 100% reach of online customers
• Strong brand visibility
• Active support of brand campaign

Part 2 of the campaign – Brand awareness:

Communication tool: Exclusive vouchers inserted into packages of selected e-shops

Exclusive printed vouchers were distributed to precisely selected target group. Goal of the brand campaign was to gain new customers an increase brand awareness on Slovak and Czech market.

Target group segmentation

Each campaign for Vasco Electronics lasted 6 weeks and thanks to the precise segmentation we offer to our clients, we managed to reach active online shoppers – male and female, aged 18-45 years who are interested in fashion, beauty & lifestyle, household, media, hobby and technology.

Campaign results

Precise segmentation of target group, discount voucher from Vasco reached the right customers, who purchased their translator. These purchases led to a whooping 194 % ROI for the company.

The combination of brand and acquisition campaign helped increase brand awareness and with market position on Slovak and Czech market.

Furthermore, the added value of discount voucher lead to a higher brand loyalty and increased trust in the brand.

Data show that despite the power of digital marketing, print ads are still a strong medium that lead to successful campaign. If we look at numbers, the purchase intent is 40 % higher with printed advertisements than with digital.

Thanks to a great marketing mix in which Vasco decided to include our services and insert marketing, the company managed to increase awareness in 2 big markets in the CEE region, increase their profits and gain new customers.

Combination of brand and acquisition campaign for Bloom Hair lead to a great success. Would you like to know just how successful was the campaign? Find out more about our collaboration with Bloom Hair.